INNOVATIVE CHEESE BRAND OF TURKEY, MURATBEY, IS IN GULFOOD 2018 WITH THE THEME FOOD AND INNOVATION
Muratbey, Turkish brand that comes to mind when we say innovation in cheese, participates in Gulfood, one of the largest food exhibitions of the World. This year’s theme of Gulfood 2018, which shall be organized in Dubai between the dates February 18-22, is Food and Innovation Muratbey, which had applied to Gulfood Innovation Awards 2018 Contest organized within the scope of the exhibition, aims to add a new one to its awards focusing on taste and innovation.
Putting its mark under significant achievements on behalf of Turkey, with the healthy and innovative cheese varieties presented to the markets of the world, Muratbey is participating in Gulfood, the largest food exhibition of the world. Gulfood 2018, which shall be organized in Dubai between the dates February 18-22, is focusing on innovation in its 23rd organization, following its record in 2017 exceeding 97,000 visitors, over an exhibition area of 1 million square-meters. In compliance with this year’s theme, Muratbey shall offer Burgu (Helix), Topi and Sürmeli (Cheesoft) to the taste of many visitors from many countries of the world. Moreover, the visitors shall also have the opportunity to taste and know the unique Anatolian Tastes and Fresh Kashkaval Cheese with Qudal award, of the brand. As a Turkish brand, Muratbey is experiencing the excitement of being a candidate for Gulfood Innovation Awards 2018 which is given to the brands with the focus on taste and innovation.
We inspire with the theme ‘Healthy snacks that can be eaten at any hour of the day’
Hamit Erol, The Member of the Board of Directors of Muratbey, stated that they receive intensive attention each year in the exhibitions they participate and said “We are experiencing the pride of offering Turkish cheese to the tables of the world, in the top-quality, healthiest and the most innovative manner. Today, we are on the shelves from the Middle East to Europe, From America to Russia, with our own brand. Such exhibitions provide us the ideal environment in order to observe the consumer habits specifically and even to share the ideas to orient the consumer behaviors. We share our theme, “Healthy snacks that can be eaten at any hour of the day” with the consumers and suppliers in its liveliest form and inspire them”.
Erol, who stated that they work as Muratbey in order to introduce Turkish cheese to the whole World, said “We registered our trademarks in 28 EU countries including France, Belgium, Denmark, Germany, Italy, Hungary, Sweden and 60 countries including USA, Russia, Kuwait, Jordan, UAE, Morocco, TRNC, Kazakhstan, Bahrain. We are experiencing the pride of introducing Turkish cheese to the world”
Golfood, which is one of the largest exhibitions of the world where the most innovative and best products of the global food and beverage sectors meet the supplier chains, welcomes fore than 5,000 participants exhibiting their products in 8 main market sectors.